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Memories over money: Research reveals New Zealanders’ changing attitudes toward legacies

New Public Trust research revealed.

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  • 98 percent of Kiwis surveyed want to leave a legacy.

  • Although 71 percent of people surveyed say they want to leave a financial legacy, more of us, 85 percent, want to leave an emotional legacy, things like values to live by, happiness, good upbringing.

  • Leaving something behind helps people and communities thrive – 71 percent claim an emotional benefit from receiving a legacy, which supersedes the 51 percent who received a financial benefit from a legacy.

One in five people (20%)...

feel they don’t have enough wealth to worry about protecting it and 39 percent say their biggest concern is having enough for their own retirement.

With almost half of New Zealanders...

reporting a level of financial discomfort, our ability to plan for the future is diminishing. Additionally, as we live longer, we leave less financial security as a legacy.

One in five people (20%)...

feel they don’t have enough wealth to worry about protecting it and 39 percent say their biggest concern is having enough for their own retirement.

With almost half of New Zealanders...

reporting a level of financial discomfort, our ability to plan for the future is diminishing. Additionally, as we live longer, we leave less financial security as a legacy.

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“As Public Trust looks to the next 150 years of serving New Zealanders, we want to share the message that what you leave behind matters, not just for our whānau but also for our wider community. Passing on money and assets can have a positive impact, but the values, stories and taonga that we pass on also have an effect that ripples down through generations,” says Glenys.

Public Trust 150-year event in Wellington, June 2023 with Nigel Latta
Public Trust 150-year event in Wellington, June 2023 with Nigel Latta

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